As they say, everyone else is already taken, so why not be yourself? Is it really that easy?  If you are someone who is into personal development, self-help or conscious leadership, you have undoubtedly heard the call to be more authentic.  “Be an authentic you, living an authentic life- your best life.”  Seriously though, what does that really mean? When I say the Mexican food was authentic, you probably know what I mean. But, when it comes to the self, are we all operating with the same definition of the word “authentic,” or has it just become another cliché that has lost it’s meaning?